Story-led training for UK local government

Training your officers will actually finish.

ambivalence is a catalogue of 16 short civic films about the decisions councils are making this year — reorganisation under review, a Procurement Act in its second year, Neighbourhood Boards spending £20 million, the first Environmental Delivery Plans. Every choice a learner makes is scored against a published competency framework and earns a credential they keep.

S1E3 · The Transportable · opening, 35 seconds Free to watch in full on ambivalence.app
16 Episodes, two seasons
9×4 Competency grid
OB3 Portable credentials
RM6219 Listing in progress
Latest releases

Season 2 is out. Season 3 is in production.

Written into the reforms of 2026 as they landed — procurement, devolution, reorganisation, planning, Neighbourhood Boards. See every episode →

A murmuration of starlings over a civic building, in black and white. S2 · E08 The Loop An observatory on a snow-covered mountain ridge. S2 · E07 The Assembly A lighthouse in a storm, waves breaking over the rock. S2 · E06 Letter Before Action Two planning officers at a desk beside a window onto the river. S2 · E05 The Levy
In production Season 3 Now being written and shot. Episodes are announced as they are released.
Where off-the-shelf libraries stop

Free training teaches the rules. This is for the decisions.

The Procurement Act's rules and the basics of AI are taught free. These are the subjects councils are living through in 2026, and the ones free e-learning doesn't reach.

A judicial review of a reorganisation

Letter Before Action

Environmental Delivery Plans

The Levy

Neighbourhood Boards and £20 million

Twenty Million Pounds and a Neighbourhood

How it works in a council

One officer, one week.

Take a procurement officer whose council has just licensed ambivalence.

  1. Monday

    Six minutes between meetings

    She opens The Price of Certainty on her laptop. A procurement officer, the morning after a compliance window closed. It feels uncomfortably familiar.

  2. Inside the episode

    Decisions, not quizzes

    She rates a supplier, answers a journalist, commits a record — or doesn't. Each choice is scored against a published rubric cell, not a completion tick.

  3. Friday

    Her L&D lead sees the map

    The team's competency map fills in by domain and tier, and for councils that run an LRS, connecting it is part of the Pilot.

  4. Next year

    The credential goes with her

    Her Open Badges 3.0 credential is signed and verifiable by anyone — and it survives a reorganisation, a new employer, or the end of the licence.

The product

Current news. Capable judgment. One platform.

ambivalence pairs civic sense-making with cinematic episodes — scored against a published rubric, not attendance.

LOOK

Civic signal, clustered

Weekly brief from national, local, and specialist press — tagged so patterns surface.

Tour the platform →
LEARN

Cinematic fables

Produced episodes with reflection and branching — credentials that travel with the learner.

See the episodes →
For the whole buying committee

Watched by learners. Cleared by IG. Signed off by one budget holder.

Learners

Short, cinematic, finished in one sitting. Subtitled, keyboard-accessible, and written about the job they actually do.

L&D and people teams

A 9×4 competency map instead of completion rates, an admin dashboard for cohorts and seats, and xAPI into your LRS built with you during the Pilot.

Why it works →
Procurement

A £4,950 Pilot is one purchase order: six months, up to 250 learners, small enough for most budget holders to approve themselves. Licences from £9,950. No VAT charged. RM6219 listing in progress.

Licensing routes →
Information governance

EU hosting (IONOS, Germany), UK GDPR, practice aligned to the NCSC Cloud Security Principles, and an accessibility statement targeting WCAG 2.2 AA.

Trust & security →
How we ship

A studio pipeline, not a content agency

Three in-house tools turn a research brief into narration, video, interactions, and credentials. Weeks, not quarters.

ScriptHub

Authoring: episode structure, interactions, rubric mapping, branching narrative — competency framework baked in.

SoundBox

Production: narration, sound design, video, subtitles, multilingual exports — scripts in, publishable episodes out.

ambivalence

Delivery: learners watch, respond, and collect credentials; people teams see the competency map fill in real time.

Ready for a Pilot? £4,950, six months, up to 250 learners, one purchase order. Twenty minutes on a call and we will show you the episodes that fit your workforce.

Get in touch →